WELLA: TRenDVISION

To keep Wella at the forefront of the global hairdressing community, two key events are staged on a regular basis: Hairworld and TrendVision. zerotwonine were selected to create a seamless experience for these events in Frankfurt and Monaco - with over 1,200 people from 56 countries attending each event.

OBJECTIVES

Create an event to build and reinforce WELLA’s image as market leader and to elevate the industry by bringing hairdressers and hairdressing to new heights.


Context:  Hairworld is the official global championship organized by the OMC (organization mondiale coiffure). The TrendVision Award is WELLA’s biggest and best showcase for hairdressing talent from all over the world. 

SOLUTIONS

We developed and executed full production of the annual WELLA TrendVision Award in Monaco, in two venues totalling 10,400m² as well as at Hairworld in Frankfurt where we also were responsible for the concipation and implementation of the 2,100m² WELLA booth. Our full service included all media production, logistics and organisation of catwalk shows. We also were responsible for hotel booking and travel management.

RESULTS

  • Extremely positive feedback from participants
  • Recognition as thought leader, trends expert and innovative company in the media
  • Massive social media echo in 22 countries
  • EuBea Award for Best European B2B Event