RMV: 20th ANNIVERSARY
For their 20th anniversary, the local public transport provider RMV wanted to to refresh its image with a 360° campaign. Using the campaign slogan “Vom Einsteiger zum Entdecker”, zerotwonine helped RMV to remodel and refresh its brand image, attract a younger demographic and put the focus on leisure.
- Review 20 years of RMV and create a positive, refreshed brand image
- Strengthen customer retention
- Increase the employee motivation
We developed a unique campaign, catering to all stakeholders. Here's a quick snapshot:
- Concept planning and execution of a corporate event, roadshow
- Campaigns slogan
- Concept and production for the RMV-Song, BuBa and BuBa-Dance video.
- 20 event locations
- 65 event days
- 120,000 engaged people
- 3.1 m. generated contacts
- 400 m² of promotional area