RMV: 20th ANNIVERSARY

For their 20th anniversary, the local public transport provider RMV wanted to to refresh its image with a 360° campaign. Using the campaign slogan “Vom Einsteiger zum Entdecker”, zerotwonine helped RMV to remodel and refresh its brand image, attract a younger demographic and put the focus on leisure.

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OBJECTIVES

  • Review 20 years of RMV and create a positive, refreshed brand image
  • Strengthen customer retention
  • Increase the employee motivation

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SOLUTIONS

We developed a unique campaign, catering to all stakeholders. Here's a quick snapshot:

  • Concept planning and execution of a corporate event, roadshow
  • Promotions
  • Campaigns slogan
  • Concept and production for the RMV-Song, BuBa and BuBa-Dance video.
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RESULTS

  • 20 event locations
  • 65 event days
  • 120,000 engaged people
  • 3.1 m. generated contacts
  • 400 m² of promotional area