Lancôme: Mr. Big Tour
A touch of "Sex and the City" - On the occasion of the launch of the new Lancôme make up series, we invited beauty advisors for a secret date with the tempting Mr. Big in a strech limo.
We were asked to create an unforgettable moment for beauty advisors while presenting them the new Lancôme "Mr. Big" make up series.
We developed a tight roadshow throughout Germany. We did not only train but also pampered beauty advisors. On a ride with a strech limo, Champagne, pink roses and Polaroid pictures with Mr. Big, the advisors got familiar with the products and had a luxury brand experience.
- 5-week activation
- 13 German cities toured
- 450 beauty advisors trained
- 600 Monsieur Big Mascara handed out
- 400 Polaroid picture taken