Lancôme: Mr. Big Tour

A touch of "Sex and the City" - On the occasion of the launch of the new Lancôme make up series, we invited beauty advisors for a secret date with the tempting Mr. Big in a strech limo. 

Mr Big Tour - Limousine

OBJECTIVES

We were asked to create an unforgettable moment for beauty advisors while presenting them the new Lancôme "Mr. Big" make up series.

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SOLUTIONS

We developed a tight roadshow throughout Germany. We did not only train but also pampered beauty advisors. On a ride with a strech limo, Champagne, pink roses and Polaroid pictures with Mr. Big, the advisors got familiar with the products and had a luxury brand experience. 

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RESULTS

  • 5-week activation
  • 13 German cities toured
  • 450 beauty advisors trained
  • 600 Monsieur Big Mascara handed out
  • 400 Polaroid picture taken