029 SHOPPER:  FINE FRAGRANCES

Gucci, Escada, Lacoste, Hugo Boss. All globally recognised perfumes. All fighting for a share of space in key retail locations. And they all came to 029 Shopper to help find innovative solutions to help drive sales.

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OBJECTIVES

Develop innovative and scalable in-store ideas to create excitement with both beauty consultants and shoppers for the launch of new fragrances.

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SOLUTIONS

  • Developed toolboxes with highly adaptable assets, sourcing and handling all experience elements.
  • Organised in-store promotions and raffles in several countries.

RESULTS

  • Positive feedback from all clients regarding consumer engagement and participation in raffles
  • Positive feedback from beauty consultants