JAGUAR LAND ROVER: ICE ACADEMY
JLR have recently opened up their winter test facility, in Arjeplog, northern Sweden, to the public for their exhilarating Ice Academy. We have helped JLR to develop and execute consumer experiences in this unique location.
Create a dual-brand experience encompassing the unique flavour of both JAGUAR and LAND ROVER. The experience should be designed to turn participants into brand ambassadors as they enjoy driving, developing their driving skills and having fun.
We created a solution that combined the unique qualities of both brands in one experience.
We communicated the offer to all stakeholders and produced all collaterals for the events. We are also responsible for all travel management and tour operation.
- The project is currently live
- Results to come soon!