Lacoste: The artist is you

"The artist is you" - according to this campaign line, 029 was not only asked for its creative and conceptual expertise in developing a retailtainment and digital idea for the Lacoste L!ve fragrance collection, but also wanted to encourage customers to become creators themselves.

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OBJECTIVES

  • Excite, engage: drive awareness and experience of the L!VE collection
  • Convert shoppers: encourage purchase and testing
  • Build bridges between digital and in-store

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SOLUTIONS

We developed a responsive web-based solution and an app to personalize Lacoste L!VE fragrance bottles. To extend the digital experience to the POS, we also developed an on-site printer interface. 

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RESULTS

We created an digital experience and extended it to the POS. 

  • 170 produced stickers
  • Over 29,000 page views
  • Customer engagement
  • POS activation in France