Lacoste: The artist is you
"The artist is you" - according to this campaign line, 029 was not only asked for its creative and conceptual expertise in developing a retailtainment and digital idea for the Lacoste L!ve fragrance collection, but also wanted to encourage customers to become creators themselves.
- Excite, engage: drive awareness and experience of the L!VE collection
- Convert shoppers: encourage purchase and testing
- Build bridges between digital and in-store
We developed a responsive web-based solution and an app to personalize Lacoste L!VE fragrance bottles. To extend the digital experience to the POS, we also developed an on-site printer interface.
We created an digital experience and extended it to the POS.
- 170 produced stickers
- Over 29,000 page views
- Customer engagement
- POS activation in France