BMW: THE NEXT 100 YEARS
To celebrate their 100 year anniversary, BMW wanted to thank the people of Munich and Germany for all their contributions to the success of the company. zerotwonine were chosen to make this a celebration to remember.
Celebrate 100 years of brand history with a once-in-a-lifetime centerary event.
zerotwonine came up with a weekend of ground-breaking events including:
- Celebration of key milestones in the last 100 years
- Largest display of historic BMW models
- Concert in the Olympic Stadium in Munich
- Over 2,500 active members of international BMW Clubs travelled to Munich to display their classic cars
- Record 33,000 visitors