BMW: THE NEXT 100 YEARS

To celebrate their 100 year anniversary, BMW wanted to thank the people of Munich and Germany for all their contributions to the success of the company. zerotwonine were chosen to make this a celebration to remember. 

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OBJECTIVES

Celebrate 100 years of brand history with a once-in-a-lifetime centerary event.

 

SOLUTIONS

zerotwonine came up with a weekend of ground-breaking events including:

  • Celebration of key milestones in the last 100 years
  • Largest display of historic BMW models 
  • Concert in the Olympic Stadium in Munich
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RESULTS

  • Over 2,500 active members of international BMW Clubs travelled to Munich to display their classic cars
  • Record 33,000 visitors
“The response we received from our fans and our customers in relation to the BMW Festival and the BMW Festival Night is a testament to the strength of our brand. My thanks go to the many employees and partners who have made this extraordinary day possible.”
— Hildegard Wortmann, Senior Vice President BMW Group