029 is lead agency for International Trend Vision Awards (ITVA)

Currently holding experiential accounts for numerous brands, zerotwonine (029) has been tasked with the evolution of the international B2B event “International Trend Vision Awards (ITVA)”.
zerotwonine CEO Xavier Sarras said: “Appointing zerotwonine this account is a great mark of confidence.”
Wella Professionals’s most important global annual event will take place in Frankfurt 2014 and zerotwonine (029) is currently developing the event activation system.

029 takes over partnership management of BMW i. BORN ELECTRIC TOUR

The focus of BMW i BORN ELECTRIC TOUR is the new understanding of “premium” as a new definition of sustainability. Visitors can experience the new sub-brand BMW i and its concept prototypes live and learn more about the innovative mobility concepts of BMW i. The BMW i BORN ELECTRIC TOUR is comprised of seven destinations: Düsseldorf, Tokyo, New York, London, Paris, and Shanghai.
Within the framework of this tour, experiential marketing experts zerotwonine have taken on “BMW i lifestyle”, selecting numerous local “Good Goods” partners which offer sustainability in the areas of design, fashion, architecture, ideas and urban development.
After successful tour stops in Rome, Düsseldorf, and Tokyo the BMW i BORN ELECTRIC TOUR made its stop in New York from the 12th to the 18th of November 2012. The event in New York succeeded in fascinating celebrities such as Uma Thurman, Foursquare founder Dennis Crowley and Pete Cashmore from Mashable, and also the gathered creative and media scene.
Xavier Sarras, CEO of zerotwonine: “We are proud to be a part of the creative brand staging of BMW i electro cars. Staging themes such as premium, sustainability, and creativity are a perfect fit for this visionary brand.”

VIP tickets for the MTV EMA 2012 in Frankfurt

zerotwonine offers a limited amount of exclusive VIP Tickets for the 19th MTV EMA show hosted by Germany’s most famous top model Heidi Klum. Participate in one of the world’s greatest awards shows being held on 11th November 2012 in Frankfurt’s historic Festhalle.  Do you want to rock the MTV EMA?

For more details please contact:

Pringles Flavor Beats – Beatbox Tour 2012

Pringles loves music! So they decided to team up this summer with Beatbox Battle and hit the road to find the best talent in Germany and Austria.

The tour travelled to 5 cities with Mr. P and his team to share the summer vibes. Frankfurt, Munich, Dresden, Hamburg and St. Pölten all got the chance to show off their beats while the crowd snacked on their favorite flavor of free Pringles.

The competition was tough, but Bee Low and his team of judges had a tough time choosing the winners, but we have 5 finalists getting their delicious beats ready for the Beatbox Battle World Championship happening on the 1st of December in Berlin. Pringles will be sponsoring the event.

Maximum Fun and Flavour at the Pringles Festival Roadshow 2012

Louder Flavor! Unexpected fun! With these two objectives, Pringles hit the road this summer to share the festival feeling with music fans across Europe., and to re-enforce the new stronger flavors from Pringles.

We travelled over 18,000 kilometers in 2 months to enjoy the summer festivals with more than 500,000 festival goers… and shared over 100,000 free cans of Pringles and more than 50,000 give-aways at the following festivals:

• Heineken Jammin’ Festival – Milan, Italy
• Roskilde Festival – Roskilde, Denmark
• FiB – Benicassim, Spain
• Vieilles Charrues –Carhaix-Plouguer, France
• V Festival – Hylands Park, England

Maximum fun and flavor was enjoyed by all involved: visitors and the Pringles team alike. If you don’t believe us, just have a look at the 6,054 pictures our fans took with Mr. P and his team!

Revamp. Redefine. Refocus. That’s what’s been going on at zerotwonine.

Our flagship website www.zerotwonine.com now concentrates solely on zerotwonine’s experiential marketing business to better serve those who entrust their brands in zerotwonine’s hands.

Our inspirational travel platform, where you first fell in love with zerotwonine, can now be found under www.029-travel.com and is also being refashioned in terms of design and content.

Finally, we launched a separate website for our corporate travel services covering business travel, incentives and meetings under www.029-corporate-travel.com. 

Don’t worry, we ‘re not reinventing the “zerotwonine wheel”, we’re just smartening up its look and feel. Let the makeover and countdown begin.

Driving GUCCI fragrances forward at Istanbul airport

With a unique in-store set-up featuring a GUCCI design Fiat 500 model, a customer raffle, pop-ups, and flyers, 029 drew attention to the GUCCI fragrance portfolio at Istanbul airport and attracted close to 1,000 participants, mostly from Turkey, Azerbaijan and Russia. The promotion was linked to a purchase of one of the GUCCI fragrance portfolio.

The activation was the first to be organised by an international company at Istanbul Ataturk Airport with the participation of both Turkish and international candidates.
 

Pringles sponsors Beatbox World Championships 2012 in Berlin

The 3rd Annual Beatbox World Championships took place in Berlin this past weekend and Pringles was there to sponsor the competition, support the competitors and dish out crisps to nervous beatboxers and an excited crowd.

Contestants came from as far as New Zealand to showcase their skills amongst nearly 100 beatboxers from 52 countries. Such an international mix meant that the championship was watched via livestream by 100,000 people across the globe within the first hour of going live on the Internet.
The competition was intense, but at the end of the day it was Skiller from Bulgaria who was crowned world champion in the male division with his unrivalled speed and skill. The female title was awarded to Pe4enkata, also from Bulgaria.

zerotwonine is looking for talent - Account Director FMCG / Lifestyle

We are looking for an Account Director FMCG / Lifestyle for our agency headquarters in Frankfurt. You will manage and develop relationships with major international clients in the FMCG and lifestyle industry. You will be supported by a professional key account team. You will actively take part in further developing and realising the dynamic strategy of our experiential marketing agency.

Liebeskind Berlin: How can a bag personify the vibe of an entire city?

On the 31st of March 2012, the first Liebeskind shop in Paris opened its doors. zerotwonine was onsite and orchestrated the opening complete with welcome gifts, a handbag sweepstakes (the chance to win a bag from each of the seven collections) as well as serving up currywurst, Berlin’s infamous flair and an amble dose of positive energy.

Liebeskind has quickly established itself as a brand with an unmistakable design. Bags, belts and accessories made from the finest natural leather in cool and casual designs make Liebeskind Berlin one of the most popular brands.

zerotwonine has so far assisted with the Liebeskind shop openings in Paris, Vienna (2 stores), Munich, Dortmund, Münster, Ludwigsburg and Kühlungsborn.

zerotwonine and Pringles rock the festival season again

After the legendary Pringles Summer CI 2011 season, zerotwonine and Pringles are teaming up again to further amp up the European summer music festival circuit this year during the months of July and August.

The Pringles roadshow 2012 covers the following European Music Festivals:
05-08 July: Roskilde (Denmark)
05-07 July: Heineken Jammin‘ (Milan, Italy)
12-15 July: Festival Internacional de Benicássim (Spain)
19-22 July: Vieilles Charrues (France)
18-19 Aug: V Festival (England)

Pringles will also be visiting four events in Germany and one in Austria. They are a mixture of music festivals and city festivals.

The party loving promotion staff, surrounded by their beloved VW Bullis and the flashy Pringles stand will energise festival-goers with giveaways, games and the gift of gab – of course, there will be plenty of Pringles crisps in all flavours to go around!
The Mr P mascot will be strolling around the festival grounds making friends, posing for pictures and showing off his dancing skills amidst the crowds of festival loving party people.

Sharing Pringles is sharing fun!