Jaguar Land Rover opens Ice Driving Academy with zerotwonine

Feel the precision and capability of the Jaguar F-TYPE, F-PACE and Range Rover Sport: Jaguar Land Rover is kicking off its first Ice Driving Academy, offering once-in-a-lifetime driving experiences and a travel adventure on the edge of the Arctic Circle in Sweden. Zerotwonine planned and organized this unique dual-branded experience together with Jaguar Land Rover and is also responsible for the travel management and tour operation.

Do you want to take your driving to another level?
Do you have what it takes to go full speed on a frozen lake in Lapland?

Then you can book your own Arjeplog challenge via the following links:
Land Rover

zerotwonine presents the new Borgward Group at the Borgward World Meeting in Bremen

History and future of legendary car manufacturer Borgward met at the Borgward World Meeting in Bremen. zerotwonine presented the revived brand to vintage car fans from all over the world. A modern event truck with awning and built-in stage, a new Borgward BX7 and artfully staged original design studies and drawings let visitors experience the transformation of the brand  

After the unveiling of two new models at the Geneva Motor Show, this was already the second cooperation with Borgward.

We’re looking forward to more exciting projects with this iconic brand!

zerotwonine and RMV hit the road again

After a successful 2015 full of exciting activations and campaigns, zerotwonine is working with local public transport provider Rhein-Main-Verkehrsverbund (RMV) again this year on a Hesse-wide roadshow activation.

The roadshow truck will visit numerous public events in the Rhine-Main area to present RMV as the public transport partner for leisure activities and to inform customers about all the great destinations the region has to offer.

With branded games on-board the truck and the mascot BuBa along for the ride, the RMV roadshow promises to bring lots of fun to the entire region.

See you there!


zerotwonine is lead agency for BMW festival in September

Having been selected as the lead agency for the ‘BMW Festival – THE NEXT 100 YEARS’, we are currently working full force on the event taking place this September at the Olympic Park in Munich.

With our team in Munich in the lead role, we are creating unique festival set-up, celebrating the brand’s centenary across 110,000m².

We can’t wait to see you at this unforgettable three-day experience!

Creative team advances to the next level

In March, Tina Kavanagh joined the agency's board as Executive Creative Director. Known as the creative soul of zerotwonine, Tina will be focusing on designing our future strategic mission and on meeting the creative challenges of the industry.

We are also happy to announce that Kristin Schümann and Michael Hazkiahu were promoted to Creative Directors. In the upcoming months, the unit will expand further, particularly in the field of interactive and experience design.

We are proud to have such a talented creative team!

Stay awesome!


zerotwonine reveals Borgward world premieres

Borgward is back!

The Geneva Motor Show was the perfect occasion to stage the new models of the iconic car brand. Lead by Andreas Neurohr, our Stuttgart team successfully executed the launch event in an atmospheric airport hangar.

Next to the previously launched BX7, the new BX5 and BX6 were presented to the press to mark their introduction to the European market in 2017.

Further projects are already in the pipeline as 029 will be the Experiential Lead Agency for Borgward – so stay tuned!

First award gives us a Serotonin boost

This year, zerotwonine was nominated twice for the annual European Best Event Award. In the categories Best B2B Event and Best Integrated Event, we competed with our project Wella TrendVision Monaco French Riviera 2014 against many strong contenders. With a very experiential and convincing live presentation, we were successful in securing first place in the category Best B2B Event.

We are very proud and fired up to win some more awards in 2016.

Successful start of a new event series


“From the 20 or so events of this type I have seen here at The Economist, this has by far been the best and coolest one!” (Marina Haydn, Global Marketing VP The Economist)

With the first edition of “The Future of Technology and Jobs” in Berlin, zerotwonine has successfully kicked off a new event series for the British magazine The Economist. Targeting the generation of game changers and millennials, zerotwonine has built a platform where students and industry experts can exchange thoughts and discuss the impact of the future of technology on jobs and employees. 

A second event will take place in Frankfurt this year.

So stay tuned!

zerotwonine expands team with former Head of Education Wella DACH


When major experience in the beauty and hair industry meets a fast-growing start-up, it paves the way for promising projects

After 30 successful years at Wella, Alexander Herzberg has brought his expertise to zerotwonine. Since January, we have been fortunate enough to call Alexander our Senior Director Business Development and work with him in the acquisition and development of clients from the hair industry, the design of innovative event formats and the establishment of cooperations with hair cosmetics manufacturers.

Welcome to the team, Alexander!

YOTAPHONE 2 Launch in London


029 made it happen within record time!

YOTAPHONE launched its new smartphone with two front sides in Europe for the first time.

An exclusive pop-up store and a press conference should help to gather speed in conquering the European mobile market.

The Launch event in London is followed by Benelux, Italy and Dubai. More information:

029 maintained 12th place in W&V, Horizont and FAMAB rankings

The magazines W&V, Horizont, and our industry association FAMAB re-issued the event ranking by splitting up in- and outbound revenue.

Therefore, results of 2012 and 2013 are not comparable.

As 2013 was a quite an average year for the industry, 029 is especially proud that we kept our 12th place and managed to even increase income and agency size.

Congrats to the top ones and thanks to our clients for growing and being with us!

Pringles - right in the middle of Party Tour 2014

What is summer without festivals? What are festivals without Pringles and 029?

Once again Pringles hit the roads this summer with experiential marketing agency zerotwonine (029) to deliver the latest flavors to their fans.

The Summer Festival Tour 2014 covers the following festivals:

Festival internacional de Benicássim (FiB)
Benicássim, Spain

Rock Ibiza                                                                                              Ibiza, Baleares

V Festival (Hylands Park)
Chelmsford, England

Hockenheim, Germany

Stay tuned.

029 opens new office in Stuttgart

The ongoing success of 029 has called for a second home in Germany! The South of Germany will now also receive a dose of the unique passion and expertise of 029. The new office in the west of Stuttgart will offer the full service portfolio from experiential marketing to business, premium, and incentive travel. 



029 brings Down Under to the Hessentag

This year, Hessen's oldest and largest state festival "Hessentag" received a taste of Down Under with a fun "Aussie" promo executed by 029. Complete with surfboards, sun-loungers, a truck with partner branding (DM) and traditional Australian elements, the promo area invited guests to kick back Aussie beach-style and also find out more about the products. Promoters sampled over 3000 samples of the 4 Minute Miracle Hair Mask and took over 1000 Polaroids (distributed in customized Aussie frames) of old and new Aussie fans.

WELLA - all about hair! Hair&beauty in Frankfurt.

This year's hair&beauty/Hairworld trade fair and world championships were a homecoming for Wella. Taking place so close to Wella's origin Darmstadt, the 3-day-event in Frankfurt, Germany called for a special program and - of course - celebration. 

029 was tasked with the complete planning and execution of the 2000 sqm+ fair booth as well as all side events such as the opening of the Wella World Studio in Frankfurt, the ITVA (International TrendVision Award) at Hairworld, the gift.ed experience for top Wella educators, a brand evening event for Sebastian as well as an unforgettable Tropical Baroque night for Wella's DACH customers. After an exciting few days of interaction, information, inspiration, and entertainment for the brand, we were proud, thankful, and sure of one thing - Hairworld rocked!

029 welcomes BHF-BANK's most valued partners and clients

BHF-BANK values and cherishes the relationship with its investors and top clients. To personally  thank and celebrate them, they were looking for a holistic event concept that reflected exactly what these relationships are about: their mix of traditional and modern values, their quality of service, and the special attention that they pay to the customer's needs. 

From this baseline, 029 designed and executed the exclusive 120-person-event, focussing on elegance and quality. Through an artistic event design and unique program, the guests were offered an intimate experience with various 5-star and VIP extensions and space to network and communicate. The outcome: an inspired group of guests that celebrated into the night, a satisfied client, and an event set-up that is so sustainable it will be used again in the future. 


Mark Rushmore heads new 029 UK office

London, here we come! As 029 expands into the UK market with new offices in the British capital, we also welcome Mark Rushmore to the team. With over 5 years experience at P&G and Kellogg, Mark brings valuable knowledge and insight to our team and our projects. Mark is really excited to join the tribe and help 029 grow in a new market. And so are we. Welcome to the team, Mark!

029 shows how to break the ice with customers

To support the re-launch of the Mexx Ice Touch fragrance in an innovative way, 029 came up with a cool idea - literally. Executed within the framework of an internal meeting, the project surprised and excited the Mexx staff with a simple idea: winning tickets - frozen into a massive block of ice - and the fun challenge of carving, melting, picking, and smashing to claim their prize.

029 makes Christmas a bit more charming

To mark the Christmas period with a special promotion as well as inspire customers to purchase Hugo Boss fragrances online, 029 developed an engaging and premium advent e-calendar. With the help of brand ambassadors Gwyneth Paltrow and Ryan Reynolds, users learned interesting facts about the iconic fragrances of Hugo Boss and got special Christmas offers.  

029 is proud to be part of it!

 "MA* teilt”, a charity foundation of all MA* tenants initiated by Ardi Goldman, collected 19,300 EUR in donations going to organizations like Bärenherz Stiftung, Franziskustreff Stiftung, Die Arche, Frankfurter Kinderbüro, and AIDS-Hilfe Frankfurt.

Finally feeling home...

After months of settling in, we really got familiar to our new home.

Surrounded by inspiring shops like The Listener, Lieblings, Design House Stockholm, spoiled by culinary restaurants and just a two minute walk to the heart of Frankfurt city, we really did not regret the decision to move. Feel free to visit 029’s castle at Stephanstrasse 1, 60313 Frankfurt.

029 in the press

The leading marketing magazine, Event Partner, interviewed our CEO and Managing Director to figure out the secrets of zerotwonine's successful rise in less than 6 years! Read about Retailtainment, the A-Team, Authenticity, Experiential Marketing and Experiential Evaluation Index.

For more details, check or contact Vanessa under to get a copy.

Summer, sun and music. Pringles and 029 stirring up the big festivals.

After ueber-successful summer festival tours in 2011 and 2012, Pringles hit the roads again this summer with experiential marketing agency zerotwonine (029) to deliver the latest flavors to their fans.
The Summer Festival Tour 2013 covered the following festivals:

Festival internacional de Benicássim (FiB)
Benicássim, Spain

Vieilles Charrues
Carhaix-Ploguer, France

V Festival (Hylands Park)
Chelmsford, England

Hockenheim, Germany

029 just closed off V Festival and Rock'n'Heim. And wow, did these Pringles fans have fun.

Event agency ranking W&V and HORIZONT

According to the W&V magazine, 2012 was a tough year for most of the German event agencies. However they seem to be in good mood and so are we. This week we have more than enough reason to smile at 029.

W&V and HORIZONT, the leading advertising papers, have released their annual rankings and we are proud and thankful to have placed twelfth in this nationwide top 20 of experiential agencies.

For our young agency this is a valuable achievement, motivating us to create many more unique experiences for our clients.

Wella - The Art Of Color

029 realized another 360 degree event concept for Wella Professionals. At the Wella Art of Color event which took place at four different venues in Berlin, an inspirational media launch for Wella’s new product line COLOR.ID was created and nestled into Berlin’s eclectic art scene. The product presentation, the event venues, and the event program delighted the attending international media representatives and sustainably introduced the new product line. Check our references for more details and great photos.


Case "Wella - The Art of Color"

Euromaster and 029 teamed up for a truly experiential national conference.

From June 12 to 13, 400 executives from all over Germany gathered at the Speyer Technik Museum for Euromaster’s national conference. The focus was set on the central question whether and how to break from old patterns and discover new, innovative ways. 029 was responsible for the experience-oriented implementation of the program throughout all touch points and also for program execution, video production, location management, travel services, technology, and project documentation.

After clients like P&G, Liebeskind Berlin, Pringles, BMW, Deutsche Bank and Wella Professionals, zerotwonine has won another significant experiential customer with Euromaster.

029 is lead agency for International Trend Vision Awards (ITVA)

Currently holding experiential accounts for numerous brands, zerotwonine (029) has been tasked with the evolution of Wella's international B2B event “International Trend Vision Awards (ITVA)”.
029 CEO Xavier Sarras says: “Appointing 029 this account is a great mark of confidence.”
Wella Professionals' most important global annual event will take place in Frankfurt 2014 and 029 is currently developing the event activation system.

Wella Trend Symposium 2013

029 has planned and executed a two-day trend workshop for Wella Professionals at Soho House, Berlin. The participants -- top international stylists from 11 countries -- dived deep into international trends and developed numerous creative assets that brought to life trend worlds for every season, e.g. moodboards, trend movies, documentary videos and country clips.


029 takes over partnership management of BMW i. BORN ELECTRIC TOUR

The focus of BMW i BORN ELECTRIC TOUR is the new understanding of “premium” as a new definition of sustainability. Visitors can experience the new sub-brand BMW i and its concept prototypes live and learn more about the innovative mobility concepts of BMW i. The BMW i BORN ELECTRIC TOUR is comprised of seven destinations: Düsseldorf, Tokyo, New York, London, Paris, and Shanghai.
Within the framework of this tour, experiential marketing experts zerotwonine have taken on “BMW i lifestyle”, selecting numerous local “Good Goods” partners which offer sustainability in the areas of design, fashion, architecture, ideas and urban development.
After successful tour stops in Rome, Düsseldorf, and Tokyo the BMW i BORN ELECTRIC TOUR made its stop in New York from the 12th to the 18th of November 2012. The event in New York succeeded in fascinating celebrities such as Uma Thurman, Foursquare founder Dennis Crowley and Pete Cashmore from Mashable, and also the gathered creative and media scene.
Xavier Sarras, CEO of zerotwonine: “We are proud to be a part of the creative brand staging of BMW i electro cars. Staging themes such as premium, sustainability, and creativity are a perfect fit for this visionary brand.”

VIP tickets for the MTV EMA 2012 in Frankfurt

zerotwonine offers a limited amount of exclusive VIP Tickets for the 19th MTV EMA show hosted by Germany’s most famous top model Heidi Klum. Participate in one of the world’s greatest awards shows being held on 11th November 2012 in Frankfurt’s historic Festhalle.  Do you want to rock the MTV EMA?

For more details please contact:

Pringles Flavor Beats – Beatbox Tour 2012

Pringles loves music! So they decided to team up this summer with Beatbox Battle and hit the road to find the best talent in Germany and Austria.

The tour travelled to 5 cities with Mr. P and his team to share the summer vibes. Frankfurt, Munich, Dresden, Hamburg and St. Pölten all got the chance to show off their beats while the crowd snacked on their favorite flavor of free Pringles.

The competition was tough, but Bee Low and his team of judges had a tough time choosing the winners, but we have 5 finalists getting their delicious beats ready for the Beatbox Battle World Championship happening on the 1st of December in Berlin. Pringles will be sponsoring the event.

Maximum Fun and Flavour at the Pringles Festival Roadshow 2012

Louder Flavor! Unexpected fun! With these two objectives, Pringles hit the road this summer to share the festival feeling with music fans across Europe., and to re-enforce the new stronger flavors from Pringles.

We travelled over 18,000 kilometers in 2 months to enjoy the summer festivals with more than 500,000 festival goers… and shared over 100,000 free cans of Pringles and more than 50,000 give-aways at the following festivals:

  • Heineken Jammin’ Festival – Milan, Italy
  • Roskilde Festival – Roskilde, Denmark
  • FiB – Benicassim, Spain
  • Vieilles Charrues –Carhaix-Plouguer, France
  • V Festival – Hylands Park, England

Maximum fun and flavor was enjoyed by all involved: visitors and the Pringles team alike. If you don’t believe us, just have a look at the 6,054 pictures our fans took with Mr. P and his team!

Revamp. Redefine. Refocus. That’s what’s been going on at zerotwonine.

Our flagship website now concentrates solely on zerotwonine’s experiential marketing business to better serve those who entrust their brands in zerotwonine’s hands.

Our inspirational travel platform, where you first fell in love with zerotwonine, can now be found under and is also being refashioned in terms of design and content.

Finally, we launched a separate website for our corporate travel services covering business travel, incentives and meetings under 

Don’t worry, we ‘re not reinventing the “zerotwonine wheel”, we’re just smartening up its look and feel. Let the makeover and countdown begin.

Driving GUCCI fragrances forward at Istanbul airport

With a unique in-store set-up featuring a GUCCI design Fiat 500 model, a customer raffle, pop-ups, and flyers, 029 drew attention to the GUCCI fragrance portfolio at Istanbul airport and attracted close to 1,000 participants, mostly from Turkey, Azerbaijan and Russia. The promotion was linked to a purchase of one of the GUCCI fragrance portfolio.

The activation was the first to be organised by an international company at Istanbul Ataturk Airport with the participation of both Turkish and international candidates.

Pringles sponsors Beatbox World Championships 2012 in Berlin

The 3rd Annual Beatbox World Championships took place in Berlin this past weekend and Pringles was there to sponsor the competition, support the competitors and dish out crisps to nervous beatboxers and an excited crowd.

Contestants came from as far as New Zealand to showcase their skills amongst nearly 100 beatboxers from 52 countries. Such an international mix meant that the championship was watched via livestream by 100,000 people across the globe within the first hour of going live on the Internet.
The competition was intense, but at the end of the day it was Skiller from Bulgaria who was crowned world champion in the male division with his unrivalled speed and skill. The female title was awarded to Pe4enkata, also from Bulgaria.

zerotwonine is looking for talent - Account Director FMCG / Lifestyle

We are looking for an Account Director FMCG / Lifestyle for our agency headquarters in Frankfurt. You will manage and develop relationships with major international clients in the FMCG and lifestyle industry. You will be supported by a professional key account team. You will actively take part in further developing and realising the dynamic strategy of our experiential marketing agency.

Click for job offer

Liebeskind Berlin: How can a bag personify the vibe of an entire city?

On the 31st of March 2012, the first Liebeskind shop in Paris opened its doors. zerotwonine was onsite and orchestrated the opening complete with welcome gifts, a handbag sweepstakes (the chance to win a bag from each of the seven collections) as well as serving up currywurst, Berlin’s infamous flair and an amble dose of positive energy.

Liebeskind has quickly established itself as a brand with an unmistakable design. Bags, belts and accessories made from the finest natural leather in cool and casual designs make Liebeskind Berlin one of the most popular brands.

zerotwonine has so far assisted with the Liebeskind shop openings in Paris, Vienna (2 stores), Munich, Dortmund, Münster, Ludwigsburg and Kühlungsborn.

zerotwonine and Pringles rock the festival season again

After the legendary Pringles Summer CI 2011 season, zerotwonine and Pringles are teaming up again to further amp up the European summer music festival circuit this year during the months of July and August.

The Pringles roadshow 2012 covers the following European Music Festivals:
05-08 July: Roskilde (Denmark)
05-07 July: Heineken Jammin‘ (Milan, Italy)
12-15 July: Festival Internacional de Benicássim (Spain)
19-22 July: Vieilles Charrues (France)
18-19 Aug: V Festival (England)

Pringles will also be visiting four events in Germany and one in Austria. They are a mixture of music festivals and city festivals.

The party loving promotion staff, surrounded by their beloved VW Bullis and the flashy Pringles stand will energise festival-goers with giveaways, games and the gift of gab – of course, there will be plenty of Pringles crisps in all flavours to go around!
The Mr P mascot will be strolling around the festival grounds making friends, posing for pictures and showing off his dancing skills amidst the crowds of festival loving party people.

Sharing Pringles is sharing fun!